Book Marketing by Tying Into Breaking News

Would you pounce on a breaking news event? Perhaps not everyone may, if a matter has breaking news potential then you’d greater get ready to make the most of it. One such opportunity presented it self on February 19, 2008 when Fidel Castro declared his resignation. Certainly one of my writer customers has a gorgeous coffee desk photo guide on CUBA and has built 40 plus quasi illegal visits to the area nation. He is an National person and expert on CUBA. (CUBA, 120 pgs., $65, Corazon Press, Ann Arbor, MI, ISBN 0-9768349-0-1)

Having pitched that book and his history to all or any important media from Excellent Day America and Nightline to Syndicated Radio, all the major media stores claimed – I am not fueling – “Positive we’ll cover it… when Fidel dies.” So, like vultures circling over, we have been waiting for every get, drop, missed parade, bad bbc news America record about Fidel therefore that individuals could join the opportunity. It ultimately got at 5:30am on the day of March 19, 2008 with the headline of Fidel’s resignation. That was very nearly as effective as the master passing on… less drama but nonetheless value covering since it reported an alteration in energy of the United Claims’number of years enemy of 50 years. So, I dusted off the launch about Fidel’s demise that had been sitting in wait for two years, transformed the heading to reveal his resignation, and added things and out it visited my carefully maintained and targeted set of media connections and use it the cord by 6AM while everyone else was however sleeping.

The result was outstanding. CBS Radio immediately saw the discharge, set up an meeting that ran in Detroit all day long and night. Then National Community Radio create an in-studio appointment as did WJR and WCSX radio. Print press experienced the behave with interviews in The Ann Arbor News, Detroit News, Observer & Eccentric and Oakland Press. We also got curiosity, but unfortuitously no history because the guide was not freshly launched, from the Wall Road Journal.

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